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Senior Product Trainer (Construction Equipment)

Last Updated Date:  Sep 9, 2023

West Fargo, ND, US, 58078

Company:  Bobcat

At Doosan Bobcat, our success is powered by our people. Through our winning culture and one global team working together, we deliver the best products and service to our customers – and make the world a better place. Join our team today and start building your career with a worldwide leader.

Location : West Fargo

Job Information

The Senior Product Trainer is responsible for using industry and product knowledge along with a proficiency in adult learning to lead the creation and execution of strategic learning solutions that will enable the success of Bobcat dealer sales specialists. Key responsibilities will be to ensure that product information, training content, and other tools are developed through collaboration with internal and external resources in alignment with the department’s education philosophy and the company’s business goals. This position has an overall responsibility for product knowledge spanning multiple channels and departments. This position may also be responsible for managing a small team of learning specialists. 

This position may be located in West Fargo, ND or Denver, CO, and a remote location may be considered.

Role & Responsibility

Training Content Delivery

  • Collaborate with other managers to organize, manage, and lead product-specific portions of hands-on, regional training events, with an emphasis on facilitation over presentation. 
  • Help develop and deliver all types of product training, including, but not limited to, competitive comparison training, selling skills to a technical audience, sales methodology training, and sales specialist on-boarding training. 
  • Manage the delivery of interactive and engaging virtual events that enable sales specialists to be more effective in their jobs. 
  • Facilitate instructor-led training (ILT) classes to impacted stakeholders, including implementing pre- and post-training communications and activities, and managing class logistics.        

Training Content Development

  • Collaborate with instructional designers, training specialists, and other training managers to define and develop learning using the 4X8 Proficiency Design Model, ADDIE, LTEM, and other proven product design models for an external, channel audience.
  • Define and generate metrics and analytics to prove the need for and defend the effectiveness of learning programs. 
  • Develop and deliver remote training using appropriate educational technology. 
  • Coordinate and facilitate regional, on-site training when needed. 
  • Manage subject matter experts and stakeholder relationships to clearly identify, extract, and synthesize complex technical material into high quality, effective learning content that drives desired outcomes.

Cross-Department Collaboration 

  • Provide input and help execute a complex channel learning strategy within specific product segments
  • Help define related processes to ensure alignment with business and workforce needs (including needs assessment and validation, measurements/ROI).
  • Initiate interactions with other departments including product management, marketing, and field sales/service staff to acquire information and validate content.
  • Collaborate with project and business subject matter experts to coordinate and develop new training content or revise/update existing content for outcomes-based training. 
  • Identify, evaluate, and manage third-party vendors, including negotiations, setting expectations, and holding them accountable. 

Dealer & Customer Interactions

  • Professionally represent Bobcat at product demonstrations, dealer open houses, field training sessions, trade shows and fairs, and other events.
  • Provide thought leadership and subject matter expertise in the learning & development domain including line of sight to internal and external best practices.

Competitive Knowledge

  • In partnership with other manager, plan and execute a strategy to deliver and provide evidence of industry-leading product training. 
  • Stay abreast of current trends in the compact equipment industry, especially as they relate to products, sales, and dealer training. 
  • Arm sales specialists with critical training on Bobcat advantages.
  • Develop opportunities for peer-to-peer learning that will enable the sharing of competitive comparisons and feedback. 

Job Requirement

  • Education required: Bachelor’s degree. 
  • Experience required: 3+ years of technical training or sales training management experience, preferably in an extended enterprise (channel) industrial or manufacturing environment. 
  • Equipment experience, preferably with construction equipment or agricultural equipment.
  • Ability to facilitate engaging and experiential learning programs and command the respect of sales specialists and product experts. 
  • Ability to work well with subject matter experts to develop industry leading online and in-person training content.
  • Travel required: 40% - 60%. 


This salary range for this position is $62,543 - $95,186, depending on experience and other factors.
We are Doosan Bobcat.  At Doosan Bobcat, you are part of the team that empowers people to accomplish more.  We offer a total rewards package that will offer you salary plus potential of annual bonus based on your performance.  Benefits include medical, dental, vision, prescription,401(k) match, short & long term disability, health & flexible spending accounts, employee assistance program, life & AD&D insurance, military and jury duty differential pay, tuition reimbursement program, work flex policy, equipment rental program, paid volunteer opportunities, community non-profit donation match, along with paid vacation, holiday, sick, bereavement and parental leave.   
*Disclosure as required by state/local law.

As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. The company is committed to empowering people to accomplish more. 

Doosan Bobcat North America is home to world-renowned brands, including Bobcat® compact equipment, Doosan® portable power products, Ryan® and Steiner® grounds maintenance equipment and Geith® attachments. Doosan Bobcat North America is a tradename of Clark Equipment Company.

Doosan is committed fostering an inclusive and a diverse workforce and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. If you have a disability or special need that requires accommodation, please contact us at 701-476-4263. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.

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Nearest Major Market: Fargo

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