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Product Trainer (Construction Equipment)

Last Updated Date:  Apr 3, 2024

West Fargo, ND, US, 58078

Company:  Doosan Bobcat NA US

At Doosan Bobcat, our success is powered by our people. Through our winning culture and one global team working together, we deliver the best products and service to our customers – and make the world a better place. Join our team today and start building your career with a worldwide leader.

Location : West Fargo

Job Information

The Product Trainer is responsible for using industry and product knowledge along with a proficiency in adult learning to lead the creation and execution of strategic learning solutions that will enable the success of Bobcat dealer sales specialists. Key responsibilities will be to ensure that product information, training content, and other tools are developed through collaboration with internal and external resources in alignment with the department’s education philosophy and the company’s business goals. This position has an overall responsibility for product knowledge spanning multiple channels and departments.

Role & Responsibility

Training Content Delivery

  • Collaborate with other training managers to organize, manage, and lead product-specific portions of hands-on, regional training events, with an emphasis on facilitation over presentation. 
  • Help develop and deliver all types of product training, including, but not limited to, competitive comparison, selling skills to a technical audience, sales methodology training, and sales specialist on-boarding training.  
  • Manage the delivery of interactive and engaging virtual events that enable sales specialists to be more effective in their jobs. 
  • Facilitate instructor-led training (ILT) classes to impacted stakeholders, including implementing pre- and post-training communications and activities, and managing class logistics.        

Training Content Development

  • Collaborate with instructional designers, training specialists and training managers to define and develop learning using the 4X8 Proficiency Design Model, ADDIE, LTEM, and other proven product design models for an external, channel audience.
  • Define and generate metrics and analytics to prove the need for and defend the effectiveness of learning programs. 
  • Develop and deliver remote training using appropriate educational technology. 
  • Coordinate and facilitate regional, on-site training when needed.

Cross-Department Collaboration 

  • Provide input and help execute a complex channel learning strategy within specific product segments.
  • Help define related processes to ensure alignment with business and workforce needs (including needs assessment and validation, measurements/ROI).
  • Initiate interactions with other departments including product management, marketing, and field sales/service staff to acquire information and validate content.
  • Collaborate with project and business subject matter experts to coordinate and develop new training content or revise/update existing content for outcomes-based training. 

Dealer & Customer Interactions

  • Professionally represent Bobcat at product demonstrations, dealer open houses, field training sessions, trade shows and fairs, and other events.
  • Provide thought leadership and subject matter expertise in the learning & development domain including line of sight to internal and external best practices.

Competitive Knowledge

  • In partnership with the Senior Trainers and manager, plan and execute a strategy to deliver and provide evidence of industry-leading product training. 
  • Stay abreast of current trends in the compact equipment industry, especially as they relate to products, sales, and dealer training. 
  • Arm sales specialists with critical training on Bobcat advantages.
  • Develop opportunities for peer-to-peer learning that will enable the sharing of competitive comparisons and feedback. 

Job Requirement

  • Education required: Bachelor’s degree or significant experience in  business, engineering, technical training, or closely related field.
  • Experience required: 3+ years of technical or sales training experience, preferably in an extended enterprise (channel) industrial or manufacturing environment. 
  • Equipment experience, preferably with construction equipment or agricultural equipment.
  • Ability to facilitate engaging and experiential learning programs and command the respect of sales specialists and product experts. 
  • Ability to work well with subject matter experts to develop industry leading online and in-person training content.
  • Proficient in Microsoft Office Suite.
  • Travel required: 40% - 60%. 

As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. The company is committed to empowering people to accomplish more. 

Doosan Bobcat North America is home to world-renowned brands, including Bobcat® compact equipment, Doosan® portable power products, Ryan® and Steiner® grounds maintenance equipment and Geith® attachments. Doosan Bobcat North America is a tradename of Clark Equipment Company.

Doosan is committed fostering an inclusive and a diverse workforce and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. If you have a disability or special need that requires accommodation, please contact us at 701-476-4263. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.

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Nearest Major Market: Fargo

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