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Product Enablement Manager

Last Updated Date:  Feb 6, 2023

West Fargo, ND, US, 58078

Company:  Bobcat

Job Information

This role is responsible for using industry and product knowledge along with a proficiency in adult learning to lead the creation and execution of strategic learning solutions that will enable the success of Bobcat dealer sales specialists. Key responsibilities will be to ensure that product information, training content, and other tools are developed through collaboration with internal and external resources in alignment with the department’s education philosophy and the company’s business goals. This position has an overall responsibility for product knowledge spanning multiple channels and departments. This role is also responsible for managing a growing team of learning specialists.

Role & Responsibility

Training Content Delivery

  • Collaborate with other managers to organize, manage, and lead hands-on, regional training events, with an emphasis on facilitation over presentation. 
  • Oversee the delivery of all types of product training, including, but not limited to, competitive comparison training, selling skills to a technical audience, sales methodology training, and sales specialist on-boarding training. 
  • Manage the delivery of interactive and engaging virtual events that enable sales specialists to be more effective in their jobs. 
  • Facilitate instructor-led training (ILT) classes to impacted stakeholders, including implementing pre- and post-training communications and activities, and managing class logistics.        

Training Content Development

  • Collaborate with instructional designers, training specialists, and other training managers to define and develop learning using the 4X8 Proficiency Design Model, ADDIE, LTEM, and other proven product design models for an external, channel audience.
  • Define and generate metrics and analytics to prove the need for and defend the effectiveness of learning programs. 
  • Develop and deliver remote training using appropriate educational technology. 
  • Coordinate and direct regional, on-site training when needed. 
  • Craft and deliver continued education plans for an external and variable sales force.
  • Manage subject matter experts and stakeholder relationships to clearly identify, extract, and synthesize complex technical material into high quality, effective learning content that drives desired outcomes.
  • Proactively assess business initiatives and client needs to identify training opportunities and determine appropriate solutions.

Cross-Department Collaboration 

  • Deliver reports to training and corporate leadership on team accomplishments, achievements, and productivity, and makes recommendations to supervision on performance evaluation, corrective action, and recognition.
  • Lead the shaping of a channel learning strategy and drive execution within specific product segments and related processes in alignment with business and workforce needs (including needs assessment and validation, measurements/ROI).
  • Initiate interactions with other departments including product management, marketing, and field sales/service staff to acquire information and validate content.
  • Collaborate with project and business subject matter experts to direct and develop new training content or revise/update existing content for outcomes-based training. 
  • Identify, evaluate, and manage third-party vendors, including negotiations, setting expectations, and holding them accountable. 
  • Partner with internal and/or external LMS team for eLearning course development.

Dealer & Customer Interactions

  • Professionally represent Bobcat at product demonstrations, dealer open houses, field training sessions, trade shows and fairs, and other events.
  • Provide thought leadership and subject matter expertise in the learning & development domain including line of sight to internal and external best practices.

Competitive Knowledge

  • Plan and execute a strategy to deliver and provide evidence of industry-leading product training. 
  • Stay abreast of current trends in the compact equipment industry, especially as they relate to products, sales, and dealer training. 
  • Arm sales specialists with critical training on Bobcat advantages.
  • Develop opportunities for peer-to-peer learning that will enable the sharing of competitive comparisons and feedback. 

Job Requirement

  • Education required: Bachelor’s Degree or significant experience in lieu of degree.  Advanced degree preferred.
  • Travel required: 40-60%, depending on location. 
  • Experience required: Minimum of 8+ years of extended enterprise (channel) technical or sales training management, preferably in an industrial or manufacturing environment. 
  • Ability to facilitate engaging and experiential learning programs and command the respect of sales specialists and product experts. 
  • Ability to work well with subject matter experts to develop industry leading online and in-person training content.
  • Executive level presentation experience required.
  • Outstanding organization and project management skills with the ability to manage the delivery of high-quality, on-time programs in a dynamic environment.


As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. The company is committed to empowering people to accomplish more. 

Doosan Bobcat North America is home to world-renowned brands, including Bobcat® compact equipment, Doosan® portable power products, Ryan® and Steiner® grounds maintenance equipment and Geith® attachments. Doosan Bobcat North America is a tradename of Clark Equipment Company.

Doosan is committed to a diverse workforce and is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. Individuals with disabilities who require a reasonable accommodation in the application process or who need assistance accessing the information on this website should call 701-241-8700. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.

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Nearest Major Market: Fargo

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