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Marketing Manager

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Last Updated Date: Jul 12, 2019

Location: West Fargo, ND, US, 58078

Company: Doosan Corp

Job Information

The Marketing Manager is responsible for using key market knowledge, product knowledge and customer insights to develop and execute marketing and communication strategy in alignment to business goals. This position leads the campaign planning process, develops and executes promotional materials and tactics which maximize return on investment and are consistent with the brand, annual operating plan and segmentation strategies.

This position manages an annual marketing budget; leads multiple agency staff and internal marketing teams in the development and execution of their marketing strategy; and partners with marketing, sales, aftermarket and other business functions to lead strategic marketing efforts in their respective areas. This position is both internal and customer facing and is responsible for moving others to action without direct responsibility for them.

Role & Responsibility

Marketing Campaign Strategy & Process

  • Develop and execute promotional campaigns, materials and tactics.
  • Create and execute annual marketing plan. Lead multi-agency teams in development and delivery of marketing tools and processes.
  • Confidently work across marketing team and agency partners in leadership of marketing strategy, plan development, and execution.

Customer Value Proposition

  • Guide the development of features, benefits, application and results to the customer for the brand, products and channel support services.

Marketing Materials

  • Develop and drive Bobcat and Doosan’s overall marketing materials strategy, including development of literature, brochures and multi-media.

Public Relations

  • Execute the public relations strategy for Bobcat and Doosan brands.
  • Appropriately represent Bobcat in in-person and on-camera interviews.

Budget Management

  • Successful development and management of marketing and advertising budgets.

Data Analysis and Management

  • Use marketing analytics to drive and maximize marketing communication efforts.
  • Analyze retail and industry data to identify sales trends and conduct marketing planning and development.

Creative Planning and Execution

  • Lead development and execution of creative, including planning and execution of photo, video and other related efforts.

Job Requirement

  • Education Required: Bachelor's Degree in Business Administration, Marketing, Communication, or related field.
  • Experience Required: 7>10 years
  • Travel Required: 10 - 24%
  • Demonstrate intimate knowledge of how to identify and leverage customer tendencies, unmet needs, product differentiators, and the strengths of the competition.
  • Demonstrate ability to conduct SWOT analysis in development of marketing strategy.
  • Demonstrate strong leadership, interpersonal and persuasive skills.
  • Experience developing and delivering marketing collateral.
  • Ability to resolve problems effectively.
  • Demonstrated exceptional written and verbal communication skills.
  • Ability to influence internal and external colleagues.
  • Background in the manufacturing industry is strongly preferred.
  • Product operation experience is strongly preferred.
  • Must have or can obtain a Commercial Driver's License (CDL).
  • Demonstrated exceptional decision-making capabilities and capable of self-direction.
  • Demonstrated strong financial acumen.
  • Knowledge and understanding of marketing principles and strategies.
  • Willingness to work across departments.
  • Demonstrated strong project management experience including ability to independently prioritize.

The world-renowned brands that make up Doosan Bobcat produce industry-leading compact and heavy construction equipment, attachments, air compressors, lighting systems, generators and articulated dump trucks. Doosan Bobcat is a part of the Doosan Group, which employs 43,000 people in 38 countries worldwide. With people at the core of who we are, we believe the growth of our people will lead to the continued growth and success of our world-class company. Our team of dedicated employees is the backbone that allows us to provide construction equipment solutions that help our customers build the world of tomorrow. Wherever you find us, you’ll hear the sounds of progress, see the results of our people and feel the rhythm of transformation in everything we do.

Doosan is committed to a diverse workforce and is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. Individuals with disabilities who require a reasonable accommodation in the application process or who need assistance accessing the information on this website should call 701-476-4263. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.

Beware of Fraudulent Job Offers and Solicitations

We recently learned that unauthorized individuals and/or groups are communicating false offers of employment with Bobcat Co. (“Bobcat”) via email.    The communications include the Bobcat logo and may appear legitimate.   However, they are fraudulent and are not sent from anyone affiliated with Bobcat.

Please note that Bobcat, Doosan Bobcat North America, and Doosan Portable Power DO NOT charge a fee, request payment, or request personal banking information at any point in the recruitment process.  We DO NOT send unsolicited emails requesting personal data from potential employees.  If you receive a job offer that appears fraudulent, please notify our talent acquisition team and consider contacting your local law enforcement office.

Any legitimate job offer from Bobcat, Doosan Bobcat North America, or Doosan Portable Power will be preceded by an official selection process.

Nearest Major Market: Fargo