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Product Specialist Sr.

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Last Updated Date: Jun 12, 2021

Location: West Fargo; Bismarck, ND, US, 58078; 585

Company: Doosan Corp

Job Information

To build the Company's product and innovation advantage by working with Channel Marketing to create optimal products and product improvements.  This includes maximizing product gross profit and customer satisfaction.

Role & Responsibility

Market & Competitor Analysis

  • Capture and analyze market data (e.g. by industry, market, product, channel and/or region). 
  • Monitor, analyze and communicate competitor product intelligence (e.g. business strategy, new products, pricing data) to identify implications and differentiation opportunities for the Company's strategy and products. 
  • In conjunction with Marketing, initiate and/or participate in market and product research activities to understand customer and dealer needs (Survey, Customer Visits, Focus Groups, Dealer Visits). 
  • Analyze market and product research (e.g. Voice of Customer / Dealer, specs, features & benefits, operations strategy) to develop a long-range product strategy (customer and dealer experience targets) & to support product development activities. 
  • Review Engineering Change Notice's for field impact (price, performance, safety) and communicate findings to marketing communications and channel marketing managers. 

Product Plan Development

  • Understand operational issues & balance those aspects in the product planning process including quality, manufacturing complexity, and current process capability. 
  • Build business cases for product development, understanding customer needs, competitor's capabilities, and profit goals. 

Product Management

  • Provide Marketing Plan, product specifications and product features for completion of Business Plan and work effectively with cross-functional teams on new product development. 
  • In conjunction with the Program Management Office, support the product development process to ensure the product fulfills the market needs and achieves the project goals. 
  • Acting as Voice of Customer, provide product feedback to support product development. 
  • Act as liaison with the attachments team to ensure that all products work with approved attachments. 
  • Develop and maintain price and specification data sheets. 
  • Setup new product and option package configurations in production planning systems. 
  • In conjunction with Marketing, develop training materials for new product launches along with participating in market and product training events (e.g. press events, literature, web development, photo/video, etc.). 
  • Develop and conduct product training activities to support dealer Sales Specialists and Bobcat Field Marketers. 
  • Provide on-going product support to dealer Sales Specialists and Bobcat Field Marketers 
  • Support on-going efforts to improve dealer performance. 
  • Refine existing or develop new product management processes that govern product management activities and facilitate cross-regional, cross-functional collaboration. 
  • Hire, supervise and develop Student Co-ops. 
  • Participate in industry events and associations.

Job Requirement

  • Education Required: Bachelor’s degree in Business Administration/Engineering 
  • Experience Required:  5+ years of experience in Product Development, Engineering or Market Development 
  • Travel Required: 10-24% 
  • Construction product (or related) development knowledge and operation experience 
  • Strong business acumen skills with experience/ability in product forecasting, pricing, and financial justifications 
  • Strong ability and proactive approach in executing detail-oriented activities 
  • Ability to communicate, build relationships with, handle objections from, and influence dealer staff, cross functional teammates and end users in all settings while maintaining a professional and balanced demeanor 
  • Ability to understand the direction of the business and ----aligning direction 
  • Experience in conducting and compiling customer research 
  • Verbal and written communication skills and the willingness to speak in front of audiences ranging from 5-100 people 
  • Ability to handle objections from dealer staff, incorporating feedback where appropriate and providing supporting evidence to help change dealer mindset where appropriate 
  • International travel may occur 



Areas of Focus

  • Be able to understand the complexities of customer wants so the company is able to refine or develop products to match those wants.  This can be done through various methods of research……on site customer visits, focus groups, phone or internet surveys, etc. 
  • Must take newly developed or improved products and develop promotional plans and materials to promote our product superiority over competitive products and maximizes their acceptance via advertising, literature and trade shows. 
  • Promote products in established markets to show their superiority over alternative methods and the promotion of these products in new applications they have not been used in. 
  • Must be able to handle objections from dealer staff, incorporating feedback where appropriate and providing supporting evidence to help change dealer mindset where appropriate. 

Doosan Bobcat, a leading global manufacturer of construction, agriculture and landscaping equipment, attachments and services, is committed to empowering people to accomplish more.

As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is home to world-renowned brands. This includes: Bobcat® compact equipment; Doosan Portable Power products; BOB-CAT Mowers; Ryan and Steiner grounds care equipment; and Geith attachments.

At Doosan Bobcat, our success is powered by our people. Through our winning culture and one global team working together, we deliver the best products and service to our customers – and make the world a better place. Join our team today and start building your career with a worldwide leader.

Doosan is committed to a diverse workforce and is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. Individuals with disabilities who require a reasonable accommodation in the application process or who need assistance accessing the information on this website should call 701-241-8700. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.

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