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Sr. Marketing Specialist Product Planning

Last Updated Date:  Nov 27, 2022

West Fargo, Bismarck, ND, US, 58078

Company:  Bobcat

Job Information

Location: West Fargo, ND; Bismarck, ND; Minneapolis, MN


As a Sr. Marketing Specialist for Product Planning, you will provide marketing leadership for NA Bobcat products involving machines, services, aftermarket and product support. You will also provide planning leadership for digital marketing, big data analytics, and a focus on customers sites to grow product, services and solutions business units.

Role & Responsibility

  • Collect and analyze marketing information and competitive insights to developing strategies and product marketing plans
  • Partner with product planners, internal teams, bringing dealer and customer insights to develop marketing strategies that support growth and customer satisfaction objectives
  • Build marketing plans for campaigns, major events, customer surveys, digital marketing
  • Establish marketing plan focused on customer experience for products and services
  • Developing plans and metrics to link marketing spend and investment to customer satisfaction and business growth
  • Implementing improvements based on value stream mapping and big data analytics
  • Creating proactive business and marketing plans for products, dealers, regions and customers with monthly agreed KPI and reporting cadence
  • Creating and executing marketing campaign plans for Product (including NPI) to support growth
  • Develop digital marketing, technical selling, presentations, and performance benchmarking

Job Requirement

  • Education Required: Bachelor’s degree in Business, Marketing or related field
  • Experience Required: 5+ years of progressive experience in marketing planning and effectiveness, ideally in consumer-driven brand marketing, digital marketing, and channel development
  • Travel Required: <10%
  • Solid understanding of retail, ecommerce, and brand management
  • Strong analytical skills and a data-driven approach to understand results and derive actionable insights
  • Experience with marketing effectiveness and reporting tools
  • High proficiency business intelligence tools
  • Experience leading and influencing teams
  • The ability to successfully develop and execute programs utilizing both direct resources as well as matrix resources, while investing marketing funds with focus on measured business impact
  • Success in a organization and a fast-paced, entrepreneurial environment. Strong executive-level communications skills
  • #CB
  • #GD

As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. The company is committed to empowering people to accomplish more. 

Doosan Bobcat North America is home to world-renowned brands, including Bobcat® compact equipment, Doosan® portable power products, Ryan® and Steiner® grounds maintenance equipment and Geith® attachments. Doosan Bobcat North America is a tradename of Clark Equipment Company.

Doosan is committed to a diverse workforce and is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. Individuals with disabilities who require a reasonable accommodation in the application process or who need assistance accessing the information on this website should call 701-241-8700. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.

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Nearest Major Market: Fargo

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