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Marketing Co-op - May 2023

Last Updated Date:  Jan 21, 2023

Two Locations: see below, ND, US, 58078, 530

Company:  Bobcat

Job Information

You have the knowledge, now gain the experience. Why not with a global market-leading company? At Doosan Bobcat we offer a robust internship program to college students like you. Hone your creativity, critical thinking abilities, and your collaborative spirit, all while moving our company forward.

Build your future on a foundation of proven success. For us, innovation is key. We strive to produce an experience for students beyond other traditional internship programs. You will be referred to as a "co-op" and you will be considered a true employee. Co-op positions are an eight-month long opportunity. You don't need a lot of experience to join, just bold dreams and a strong work ethic. Give us eight months and we'll give you a path for a lifetime.

As a Marketing Co-op you will provide support for ongoing projects and campaigns, events, and tasks as assigned. You will work with teams across the department including communications, product planning, operations, activation, brand, website planning, and dealer planning to align content, timing, delivery, and publish of marketing plans. Marketing Co-ops play an essential role in driving initiatives forward, achieving KPI goals, and executing department strategies. You will have the opportunity to propose solutions, resolutions, and ensure marketing processes are efficient and effective.

Various Locations: West Fargo, ND; Minneapolis. MN; Johnson Creek, WI

Role & Responsibility

Partake in process improvement discussions.
Assist with marketing task management system, 
Collaborate on photo shoot scheduling preparation.
Support lead and opportunity management within platform.
Manage, edit and maintain website content
Execute corporate email marketing campaigns using Salesforce Marketing Cloud.  
Facilitate surveys within Alchemer.
Day-to-day operational tasks including email inbox monitoring, invoice support, agency and vendor management, photo asset requests, and metrics gathering.

Develop and execute digital media strategies and campaigns for paid media.
Create custom reporting and analyze performance data.
Communicate internally on all elements of media performance and initiatives.
Monitor and optimize campaigns to improve performance.
Actively identify new “test and learn” opportunities to build on expertise..
Become trained and certified in digital media tools and channels.
Assist in the media budget reconciliation process & vendor relationship management.

Update, analyze, and improve Power Bi dashboards and reports 
Develop and implement data analyses by leveraging data collection systems
Prepare, analyze, and summarize marketing reports for use by various key stakeholders, creating reports, specifications, instructions
Support marketing by analyzing and cleansing Account & Contact data within our CRM systems.
Update and maintain performance tracking metrics to gauge performance through our strategy scorecard

Review creative content to ensure imagery, messaging and branding are accurate 
Assist with marketing communications for external and internal audiences 
Analyze budget spend and allocation to keep marketing efforts running consistently while not overspending
Partake in trade show planning and assist with execution of deliverables
Provide marketing support to dealers as needed 
Provide assistance with lead generation and lead routing


Job Requirement

Jr. or Sr. standing seeking a degree in Marketing, Communications or a Business-related field
3.0 or higher GPA preferred
Be able to commit to Bobcat for the entire term of the co-op (8 months)
Be proficient in Microsoft Office products (Excel, Word, PowerPoint).  Previous data analysis and analytical skills are desired
Be able to adapt to working in a corporate setting
Be able to independently work through a project from start to finish with limited supervision, as well as have the skills to work collaboratively on a team
Have the vision to identify problems, make recommendations and provide creative and realistic solutions
Be able to self-manage time and set priorities amidst multiple project requests and deadlines; be organized in order to complete projects in line with expectations and deadlines
Possess strong communication skills, including the ability to listen and quickly understand new projects, proactively communicate concerns and effectively present to a group
Previous internship experience in a related field is a strong plus. 
Possess a can-do attitude in order to enthusiastically deliver results to a department that depends on you
Experience Required: 0>2 years
Travel Required: <10% 


Co-op Benefits:

  • Competitive pay
  • Gain experience on projects that impact business initiatives
  • Work directly with skilled professionals at a global company
  • Attend student specific events tied to innovation, manufacturing processes, and product training
  • Various development and networking opportunities
  • Opportunity to give back through organized employee community service events
  • First access to full-time career opportunities


  • Tuition reimbursement for co-op/internship related courses up to $1,400
  • Relocation reimbursements
  • House-hunting or interview travel reimbursements

Doosan Bobcat, a leading global manufacturer of construction, agriculture and landscaping equipment, attachments and services, is committed to empowering people to accomplish more.

As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is home to world-renowned brands. This includes: Bobcat® compact equipment; Doosan Portable Power products; BOB-CAT Mowers; Ryan and Steiner grounds care equipment; and Geith attachments.

At Doosan Bobcat, our success is powered by our people. Through our winning culture and one global team working together, we deliver the best products and service to our customers – and make the world a better place. Join our team today and start building your career with a worldwide leader.

Doosan is committed to a diverse workforce and is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. Individuals with disabilities who require a reasonable accommodation in the application process or who need assistance accessing the information on this website should call 701-241-8700. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.

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