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Brand Licensing Marketing Manager

Last Updated Date:  Apr 3, 2024

Statesville, NC, US, 28625

Company:  Doosan Bobcat NA US

Job Information

Location: Bismarck, ND; Gwinner, ND; West Fargo, ND; Minneapolis, MN; or Statesville, NC


As a Brand Licensing Manager, you have the responsibility to expand and evolve Doosan Bobcat’s brand presence and enhance the positive perception of the brand through the Global Licensing Program. You are responsible for directing the strategic vision and growth initiatives, as well as ensuring the consistent and efficient delivery of licensed products that represent the brand attributes. Additionally, the role involves direct management of the licensing agency of record and collaboration across the business to ensure trademark protection, governance, and compliance on a global scale.

Role & Responsibility

Licensing Program Management

  • Own a relationship with our brand licensing agency to identify and establish licensing partnerships to expand the Bobcat brand into new product categories and markets
  • Develop and execute growth strategies, global alignment for process efficiencies, brand consistency and regional market appeal, while driving toward established business goals
  • Work with regional teams to develop ideal state of communication, process and systems for routing and approving new opportunities while managing existing licensing partners
  • Approve negotiated licensing agreements, ensuring compliance with brand standards and legal requirements, managing expectations, timelines, and approvals
  • Analyze sales data, track performance metrics, and provide regular reports to evaluate the success of initiatives to key stakeholders
  • Develop and manage budgets, forecasting & reporting related to licensing activities

Global Alignment & Collaboration

  • Ensure retail strategies are globally aligned, considering regional variations and market dynamics, includes review of contracts for business alignment, and routing contracts to appropriate parties for approval
  • Work with cross-functional teams to ensure proper registration and protection of the company's IP, compliance to brand standards and design
  • Ensure all licensing activities align with brand guidelines and maintain the integrity of the brand

Leadership and Team Development

  • Foster a positive and collaborative team culture
  • Provide guidance, mentorship, and coaching to team members for professional growth
  • Identify and nurture talent within the team
  • Set clear performance expectations and goals for team members
  • Allocate resources effectively to ensure the successful completion of projects
  • Develop and implement staffing plans to meet project and organizational objectives
  • Strategically assign tasks based on team members' strengths and expertise

Job Requirement

  • Bachelor’s degree in Business, Marketing, Retail Management or a related field
  • 7-10 years’ experience with proven results in retail, merchandise, licensing industry, preferably in a global setting
  • Excellent negotiation and communication skills and experience with third-party retailer relationships
  • Strong understanding of branding and marketing principles
  • Proven ability to influence key stakeholders cross-functionally, clearly, and professionally
  • Confident, creative, and dynamic leader with excellent verbal communication skills, as well as strong prioritization, organization, and project management skills 
  • Understanding of the licensing industry and vision of brand expansion
  • Knowledge of the equipment manufacturing industry and its retail dynamics
  • Understand the business structure, identify key partners, and engage in key corporate communication
  • Proven ability to interact with and influence internal and external stakeholders, relates well to all individuals, inside and outside the organization; builds appropriate rapport across all audiences
  • Proven ability to independently resolve problems in an effective, diplomatic manner
  • Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
  • Experience building and managing high-performing teams to deliver outstanding results, meeting timelines, holding accountability and performance management responsibilities
  • Creates a climate in which people want to do their best; can motivate and empower individuals; invites input, shares ownership and visibility
  • Provides clear direction; sets stretch objectives; distributes workload appropriately; establishes well-planned and organized expectations, processes, and results
  • Global Breadth – North America primary; Global secondary
  • Travel: up to 20% travel domestic and abroad

As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. The company is committed to empowering people to accomplish more. 

Doosan Bobcat North America is home to world-renowned brands, including Bobcat® compact equipment, Doosan® portable power products, Ryan® and Steiner® grounds maintenance equipment and Geith® attachments. Doosan Bobcat North America is a tradename of Clark Equipment Company.

Doosan is committed fostering an inclusive and a diverse workforce and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. If you have a disability or special need that requires accommodation, please contact us at 701-476-4263. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.

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Nearest Major Market: Hickory

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