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Product Trainer

Last Updated Date:  Sep 24, 2023


Company:  Doosan Bobcat EMEA

Job Information

•    The product trainer is responsible for:
o    Delivering product trainings, mainly but not only, to the dealer network, in various formats, such as classroom (in presence), webinars, virtual classes, etc.
o    Developing training material, to become the trustworthy expert by product and share strong sales arguments
o    Ensuring that the product trainings provided by the Bobcat Institute match the requirements, quality, format and needs of the dealer network. 
o    Leveraging all e-format solutions, including videos
o    Supporting NPD launches
•    He/She will create strong links with other departments such as the Product Business Units and Marketing to develop and align messages or to support VOC activities.
•    The product trainer should gain deep intimacy on Bobcat equipment as well as competition. Hence, he/she will be involved in managing competitive testing and develop the supporting training material.
•    As a trainer, he/she should monitor trends, technologies, tools available to always deliver quality impacful messages. 

Role & Responsibility

•    Deliver impactful webinars / Virtual classes per topic (adapting content to this format)
•    Deliver impactful Instructor-led trainings (ILT), across EMEA (territory to be defined - when Covid allows)
o    Prepare & adapt
o    Travel arrangements
•    Monitor class feedback and adapt accordingly
•    Agree action plan and follow up
•    Planning and organising each events in a professional manner
•    Develop new content matching field needs (by level)
•    Complete gaps in offering
•    Adapt courses to audience type and level (in digital and live format)
•    Ensure training material is maintained up-to-date with modern feel
•    Ensure alignment with BU and Marketing 
•    Respect Standards
•    Support Certification and Learning Path initiatives
•    Monitor evolution of new training didactics and implement new technologies/approaches where and when appropriate (especially in Covid times).
•    Secure rental equipment
•    Run meaningful tests (with BU and demo team support)
•    Assess strong and weaker points vs. competition
•    Develop strong sales arguments and adequate training material
•    Develop battle cards
•    Become a trusted advisor and promoter to the field and dealer network
•    Coordinate efforts with other functions such as Product Dpt., NPD dpt., Marketing, Demo team

Job Requirement

University Degree, equivalent allowed, ideally in Sales, Marketing or Business Administration    
Job-related    General
•    Product knowledge, ideally in Earth Moving Equipment, Ground Maintenance Equipment, Portable Power
•    Commercial experience and B2B relationship management would be a plus
•    Very good training and presentation skills    
•    Very good communication skills, verbal and written 
•    Good computer skills (Powerpoint, Word, Excel) 
•    Any knowledge of additional graphical packages is a plus.

•    English (must)
•    Ideally: Italian and/or Spanish and/or Polish    •    Open minded to multiple cultures
•    Good organizational skills
•    Willing and able to travel
•    Motivated and engaged 
•    Open communication
•    Analytical
•    Well organised
•    Commercial sense
•    Good trainer’s skills
Min. 8 years    Travel Standard    30 - 50%
Experience in a field position, ideally with B2B interactions.
Experience in product management
Ability to assess needs & formulate strategy, storyline and structure
EMEA    Revenue Magnitude    
Training course & level (High/Mid./Low)
Operator licence is a plus 

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