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Marketing Manager Paid Search

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Last Updated Date: Nov 17, 2020

Location: Minneapolis | Surrounding Area, MN, US, 55402

Company: Doosan Corp

Job Information

In this role you will lead the optimization of Paid Search programs and campaigns for Bobcat.

In this position, you have accountability for results of Paid Search and will manage advanced budgets, planning, implementation, monitoring, optimization, analysis and reporting.  Development of the Paid Search team, including onboarding, training and support of team members.

Role & Responsibility

Guide, manage and QA optimization and management of paid search (PPC) programs, including:
•    Strategy and campaign planning
•    Campaign tactics and segmentation strategy, with a customer first mindset
•    Algorithmic bid platform and manual bidding strategy and optimization to optimize and enterprise
•    Strategic partner management (Google, Microsoft, Kenshoo, SA360, etc.)
•    Actively identify new test and learn opportunities within Paid Search to build on expertise and unlock new capabilities.
•    Custom analysist, reporting and insights that can scale across the channel.
Advance marketing planners and other internal stakeholders, including;
•    Creation of tactical channel strategies, analyzing performance data to provide intelligent synthesis, interpretation and appropriate action plans.
•    Communicate with marketing planners on all elements of performance of media initiatives.
Team Development:
•    Hire and onboard team to develop disciplined, data-driven optimizers with appropriate skills.

Job Requirement

•    Bachelor’s degree in Marketing, Business or Finance.
•    5-7 years of experience directly responsible for enterprise level paid search marketing (SEM) programs
•    Team leadership and employee development 
    o    Recruit, train and manage new team members
    o    Foster a culture of open communication
    o    Inspire your team and direct reports
•    Proven track record of success driving strong, positive results through paid search marketing programs.
•    Proven master of the following: 
    o    Performance based, direct response search marketing tools
    o    Execution with paid search technologies tools (Kenshoo, Search Ads 360, Marin, etc.)
    o    External partner management (Google, Microsoft, technology partners, etc)
•    Previous experience in performance marketing, DTC & B2B, etc. preferred
•    Exceptional and demonstrated analytical skills, critical thinking skills
•    Strong verbal and written communication skills
•    Extremely organized and detail oriented
•    Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
•    Highly motivated and a proactive problem solver


Doosan Bobcat, a leading global manufacturer of construction, agriculture and landscaping equipment, attachments and services, is committed to empowering people to accomplish more.

As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is home to world-renowned brands. This includes: Bobcat® compact equipment; Doosan Portable Power products; BOB-CAT Mowers; Ryan and Steiner grounds care equipment; and Geith attachments.

At Doosan Bobcat, our success is powered by our people. Through our winning culture and one global team working together, we deliver the best products and service to our customers – and make the world a better place. Join our team today and start building your career with a worldwide leader.

Doosan is committed to a diverse workforce and is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. Individuals with disabilities who require a reasonable accommodation in the application process or who need assistance accessing the information on this website should call 701-241-8700. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.

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Nearest Major Market: Minneapolis