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Product Specialist II

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Last Updated Date: Jun 9, 2021

Location: Johnson Creek, WI, US, 53038

Company: Doosan Corp

Job Information

Hungry for a fresh, new career? Look no further because one of the world’s most iconic brands can help you get there. We’re reinventing the turf equipment industry and we’re looking for motivated, strong performers with product development, marketing and training experience.

In this position, you will assist with all product development and marketing activities associated with the overall development and marketing of the Company's products. In addition, you will communicate information within the Company's sales/marketing, parts/service/warranty, engineering, and manufacturing departments to and from Company dealers and customers regarding the Company's products and markets.

Role & Responsibility

Product Support/Training

  • Develop and conduct product training activities to support dealer Sales Specialists and Doosan Field Marketers.
  • Support dealer Sales Specialists and the Company's Field Marketers with ongoing product support.
  • Support Product Manager and dealer development team in other efforts to improve dealer performance.

Voice of Customer

  • Gather comprehensive voice of customer research and provide analysis to support product development activities.
  • Lead market research activities to understand customer needs.

New Product Development System

  • Provide marketing plan, product specifications, and product features to Product Management team for completion of business plan.
  • Support Product Management for all products in the product family.
  • Support Product Management, acting as the Voice of Customer during the product development process.
  • Work effectively with multi-functional teams.
  • Support Service department in creation of maintenance and service materials.
  • Support Product Management in identifying the needed aftermarket accessories/kits.

Competitive Product/Market Analysis

  • Lead development of competitive product/market analysis support materials.

Job Requirement

  • Education Required: Bachelor’s Degree in Business Administration, Engineering or related field.
  • 2-5 years of experience in Product Development, Engineering or Market Development.
  • Hands-on equipment operation of agricultural, construction or ground maintenance type equipment.
  • Experience in conducting and compiling customer research through onsite customer visits, focus groups, phone or internet surveys, etc.
  • Strong interpersonal and collaboration skills.
  • Must possess the willingness to speak in front of audiences ranging from 5-100 people. Previous training experience is helpful.
  • Must possess excellent verbal and written communication skills.
  • Effective time management and priority focus skills.
  • MS Office Suite proficiency.
  • Travel Required: 20-30%

Doosan Bobcat is interested in every qualified candidate who is eligible to work in the United States. However, we will not provide sponsorship or support for any immigration status for this position.

#gd #zrco


Be able to understand the complexities of customer wants so the company is able to refine or develop products to match those wants.  This can be done through various methods of research……on site customer visits, focus groups, phone or internet surveys, etc.

Must take newly developed or improved products and develop promotional plans and materials to promote our product superiority over competitive products and maximizes their acceptance via advertising, literature and trade shows.

Promote products in established markets to show their superiority over alternative methods and the promotion of these products in new applications they have not been used in.

Must be able to handle objections from dealer staff, incorporating feedback where appropriate and providing supporting evidence to help change dealer mindset where appropriate.

Doosan Bobcat, a leading global manufacturer of construction, agriculture and landscaping equipment, attachments and services, is committed to empowering people to accomplish more.

As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is home to world-renowned brands. This includes: Bobcat® compact equipment; Doosan Portable Power products; BOB-CAT Mowers; Ryan and Steiner grounds care equipment; and Geith attachments.

At Doosan Bobcat, our success is powered by our people. Through our winning culture and one global team working together, we deliver the best products and service to our customers – and make the world a better place. Join our team today and start building your career with a worldwide leader.

Doosan is committed to a diverse workforce and is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. Individuals with disabilities who require a reasonable accommodation in the application process or who need assistance accessing the information on this website should call 701-241-8700. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.

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