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Product Development Manager - Class I, II, & III

Last Updated Date:  Feb 20, 2024

Buford, GA, US, 30518

Company:  Doosan Bobcat NA US

Job Information

The Product Development Manager will assist in all product development and marketing activities associated with the overall development and marketing of the Company's Class I, II & III products. The product line-up consists of Electric Counterbalance, Narrow Aisle and walk behind products.

Communicate information within the Company's sales/marketing, parts/service/warranty, engineering, and manufacturing departments to and from Company dealers and customers regarding the Company's products and markets.

Role & Responsibility

Market & Competitor Analysis

  • Capture and analyze market data (e.g. by industry, market, product, channel and/or region).
  • Monitor, analyze and communicate competitor product intelligence (e.g. business strategy, new products, pricing data) to identify implications and differentiation opportunities for the Company's strategy and products.
  • In conjunction with Marketing, initiate and/or participate in market and product research activities to understand customer and dealer needs (Survey, Customer Visits, Focus Groups, Dealer Visits). 
  • Analyze market and product research (e.g. Voice of Customer/Dealer, specs, features & benefits, operations strategy (customer and dealer experience targets) & to support product development activities. 


Product Plan Development

  • Build business cases for product development, understanding customer needs, competitor's capabilities, and profit goals.
  • Serve as the “bridge” between sales and marketing (customers) and engineering to ensure products and solutions being developed reflect what the market wants and needs.
  • Collaborate with global, multi-cultural teams to align on platform strategy and product development plans along with providing proactive communication on progress for global projects.
  • Provide Marketing Plan, product specifications and product features for completion of Business Plan and work effectively with cross-functional teams on new product development.
  • In conjunction with the Program Management Office, support the product development process to ensure the product fulfills the market needs and achieves the project goals.
  • Monitor updates to the business case / financial measurements and overall project risks throughout the New Product Development process.
  • Act as liaison with the attachments team to ensure that all products work with approved attachments.
  • Setup new product and option package configurations in production planning systems.


Product Management

  • In conjunction with Marketing, develop training materials for new product launches along with participating in market and product training events (e.g. press events, literature, web development, photo/video, etc.). Develop and conduct product training activities to support Sales Representatives
  • Support the Product throughout the Product Life Cycle. This includes working with the engineers on issue resolutions, product improvements and Product Updates.
  • Provide on-going product support to Sales Representatives on-going efforts to improve dealer performance.
  • Refine existing or develop new product management processes that govern product management activities and facilitate cross-regional, cross-functional collaboration.
  • Manage the day-to-day relationship with supplier in the case of OEM products.
  • Review Engineering Change Notice's for field impact (price, performance, safety) and communicate findings to marketing communications and channel marketing managers.

Job Requirement

  • Education Required: Bachelor’s degree in Business Administration. Engineering preferred.
  • Experience Required:  5+ years of Class I, II, III material handling experience. 3+ Years of Class II product development experience.
  • Travel Required: 15-25%
  • Experience in building business plans and projecting/measuring Return On Investment
  • Experience in conducting and compiling customer research
  • Strong Project Management skills
  • Financial acumen
  • Strong communication skills (team leadership, presentation ability, proactive focus due to geographies) International travel may occur

As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. The company is committed to empowering people to accomplish more. 

Doosan Bobcat North America is home to world-renowned brands, including Bobcat® compact equipment, Doosan® portable power products, Ryan® and Steiner® grounds maintenance equipment and Geith® attachments. Doosan Bobcat North America is a tradename of Clark Equipment Company.

Doosan is committed fostering an inclusive and a diverse workforce and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. If you have a disability or special need that requires accommodation, please contact us at 701-476-4263. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.

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Nearest Major Market: Alpharetta
Nearest Secondary Market: Atlanta

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