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Product Training Specialist

Last Updated Date:  Sep 3, 2023

Aurora, CO, US, 80011

Company:  Bobcat

Job Information

The Product Training Specialist is responsible for using industry and product knowledge, along with a proficiency in adult education to develop and deliver learning solutions that enable the success of Bobcat’s dealers. A key responsibility is to facilitate training classes for dealer sales specialists on specific products using in-person, virtual, and hybrid delivery methods. This position will act as an internal product expert to combine multiple perspectives into holistic and innovative learning solutions that maximize the impact to the business.

This position is open to a location of West Fargo, ND or Aurora, CO and a hybrid/remote location may be considered.

Role & Responsibility

Training Content Delivery

  • Collaborate with subject matter experts (SME’s) and other trainers to conduct hands-on training at indoor and outdoor field events.
  • Effectively deliver all types of product training, including, but not limited to, competitive comparison training, selling skills to a technical audience, sales methodology training, and sales specialist on-boarding training. 
  • Successfully lead interactive and engaging virtual events that enable sales specialists to be more effective in their jobs. 
  • Facilitate instructor-led training (ILT) classes to multiple levels of customers, including implementing pre- and post-training communications and activities, and managing class logistics.

Training Content Development

  • Manage subject matter experts and stakeholder relationships to clearly identify, extract, and synthesize complex technical material into high quality, effective learning content that drives desired outcomes.
  • Collaborate with instructional designers, training specialists, training managers, and product management to define and develop learning using the 4X8 Proficiency Design Model, ADDIE, LTEM, and other proven product design models for an external, channel audience.
  • Generate and visually present metrics and analytics to prove the need for and defend the effectiveness of learning programs. 
  • Develop and deliver remote training using appropriate educational technology and channels. 
  • Proactively assess business initiatives and client needs to help training managers identify training opportunities and determine appropriate solutions.
  • Implement projects and hold agencies accountable to deliver defined training content.
  • Partner with internal and/or external LMS team for eLearning course development.

Dealer & Customer Interactions

  • Professionally represent Bobcat at product demonstrations, dealer open houses, field training sessions, trade shows and fairs, and other events.
  • Provide timely and accurate answers to product questions and needs.

Competitive Knowledge

  • Stay abreast of current trends in the compact equipment industry, especially as they relate to products, sales, and dealer training. 
  • Arm dealer sales specialists with critical and adaptive training on Bobcat advantages.
  • Develop opportunities for peer-to-peer learning that will enable the sharing of competitive comparisons and feedback. 

Job Requirement

  • Education required: Bachelor's degree or significant experience in lieu of degree.
  • Experience required: Minimum of 2 years in technical training or technical sales training.
  • Proficient in data mining, research, and analysis.
  • Ability to facilitate engaging and experiential learning programs.
  • Capability of developing industry leading online and in-person training content.
  • A background/aptitude in agricultural, construction or industrial motorized, mobile equipment.
  • A demonstration of persuasive selling skills.
  • Ability to command respect of sales specialists and diverse audiences through verbal and written skills.
  • Travel required: 60%.


This salary range for this position is $52,465 - $72,139 depending on experience and other factors.
We are Doosan Bobcat.  At Doosan Bobcat, you are part of the team that empowers people to accomplish more.  We offer a total rewards package that will offer you salary plus potential of annual bonus based on your performance.  Benefits include medical, dental, vision, prescription,401(k) match, short & long term disability, health & flexible spending accounts, employee assistance program, life & AD&D insurance, military and jury duty differential pay, tuition reimbursement program, work flex policy, equipment rental program, paid volunteer opportunities, community non-profit donation match, along with paid vacation, holiday, sick, bereavement and parental leave.   
*Disclosure as required by state/local law.

As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. The company is committed to empowering people to accomplish more. 

Doosan Bobcat North America is home to world-renowned brands, including Bobcat® compact equipment, Doosan® portable power products, Ryan® and Steiner® grounds maintenance equipment and Geith® attachments. Doosan Bobcat North America is a tradename of Clark Equipment Company.

Doosan is committed to a diverse workforce and is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. Individuals with disabilities who require a reasonable accommodation in the application process or who need assistance accessing the information on this website should call 701-241-8700. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.

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Nearest Major Market: Denver

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