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Aftermarket Intelligence & Bus Dev Mgr.

Last Updated Date:  Sep 26, 2022


Company:  Doosan Bobcat EMEA

Job Information

We've been engineering powerful machines and transforming how the world works for more than 60 years. 16 countries, 32 nationalities, almost 3,000 employees, 175 dealers in EMEA, and a top-notch Innovation Centre. That's us. Doosan Bobcat EMEA. 

Our heritage of innovative solutions and technological advancements, powered by our passionate people, place us as an industry leader. Our people are talented, smart and driven and work collaboratively to revolutionize how things get done. With us, you will be supported to be at your best and find career opportunities that will challenge, inspire, and reward you.   

Aftermarket Intelligence & Business Development Manager

The Aftermarket Development Manager is in charge of developing and implementing  tools and solutions in the field to enhance aftermarket capability of the dealers in order to increase the End-Customer satisfaction and to develop the recurring revenue stream of Doosan and its dealers.

Role & Responsibility

Identify, develop, and promote tools and solutions:
•    to assist the sales of machines, spare parts and attachments
•    to improve the profitability of Doosan and its dealer Network
•    to improve the brand image of the Doosan group (offering compliant with customer expectation and competition offering).
Implement tools and solutions developed in the field: 
• organize trainings of internal and external resources 
• organize field activities 
Develop aftermarket dealer standard (DAR) and ensure proper implementation in the field
• organize follow-up reviews and improvements when needed.
• update the standard to ensure the capability of our dealers to support the launch of new products.
Responsible for policies defining Service relationships with the dealers (Dealer agreement, warranty policy, extended warranty policy, sub-dealers agreement are example of polices to be kept up to date).
• ensure to share experiences and initiatives between the different entity of Doosan in and outside of EMEA.
• every time possible, make EMEA benefiting of the best practices of the other regions.
For some key dealers identified in cooperation with Aftermarket Managers, organize a specific follow-up in order to accelerate the enhancement of the aftermarket capabilities of those dealers.
•    Organise a monthly follow-up of key Aftermarket KPIs including Business performance and Customer Satisfaction.
•    Define with each dealer targets and initiatives to achieve the targets. Mobilise resources needed to achieve the targets.  
Improvement of  the brand image of the Doosan group (offering compliant with customer expectation and competition offering).Warranty Extension, Maintenance Contracts, Leasing Solutions, Key Accounts team support, … are examples in scope.
Develop Service and Parts LRP initiatives to increase capture rate and increase resale value of Doosan machines, while providing improved service levels to dealer/customers.
•    Align with Channel Development programs and ensure that AMPS is well incorporated
Establish marketing strategy aligned with Corporate business plan, and execute marketing activities including below activities but not limited to
•    Manage and evaluate the AM communication activities with brand equity and return on investment in mind
•    Manage and organize promotion campaigns for AM products
•    Update the Big Red Book regulary
•    Manage the monthly AM Newsletter

Job Requirement

  • Experience: 10-15 years
  • Travel Standard: 25-50%
  • Business experience in the construction environment
  • Field experience (Dealer and/or end-customer daily relation).
  • Transverse project management.
  • Customer satisfaction management
  • Knowledge of CE distribution channels.
  • Good understanding of the distribution model via dealers (B2B).
  • Business acumen & Solution oriented
  • Strong background in Aftermarket
  • Open communication, analytical thinker, well organised, fact based decision, ability to interact with all different levels of the organization including dealer personal , deadline drive, self motivated, high customer orientation.
  • Good language and negotiation skills in English language and possibly in an additional European language.

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