Global PR & Reputation Manager

Job Information

Role & Responsibility

Global PR Strategy & Media Relations 

• Develop and lead an annual global PR strategy and calendar, aligned with company strategy and the enterprise narrative, that regional PR teams align to and execute locally. 
• Build and maintain strong relationships with business, trade, agriculture, construction, technology and local media, and serve as a primary media contact for the company. 
• Identify, develop and pitch proactive stories on innovation, products, customers, dealers, people and company milestones, including AI and technology initiatives. 
• Lead the Bobcat customer and dealer story pipeline for earned media, and provide dealers with PR guidance and tools to tell local stories in a brand-consistent way. 
• Manage PR agency partners, including scopes, budgets, briefs and performance. 
• Oversee news releases, statements, media kits, the online newsroom and announcement planning for launches, facilities, investments and leadership news. 

Reputation Management & Measurement 

• Monitor company and industry reputation across media, social and stakeholder channels, using AI-enabled monitoring and listening tools, and share insights and recommendations with leadership. 
• Establish reputation and PR measurement (such as share of voice, sentiment, message pull-through and reach of key audiences) and connect results to brand trust and brand value goals. 
• Keep the enterprise narrative and global communications playbook current for PR and spokesperson use, and help cascade it to communications leaders globally. 
• Track external trends, industry and policy developments, and communications best practices that may affect the company's reputation. 

Issues & Crisis Communications 

• Lead the issues management process: early identification, assessment, escalation, scenario planning and coordinated response. 
• Lead communications planning and response for issues and crises, working with Operations, EHS, Legal, HR, IT/Security, Government Affairs and business leaders, who own the operational response. 
• Maintain crisis communications plans, scenario playbooks, holding statements, notification protocols and response templates, and run regular readiness exercises. 
• Align external, internal, dealer and social messaging during significant developments, partnering with the extended communications teams. 
• Coordinate with Doosan Group and Korea headquarters communications and Investor Relations on matters with group, market or disclosure implications. 
• Lead post-issue reviews and turn lessons learned into process improvements. 

Spokesperson Readiness & Leadership Counsel 

• Provide strategic communications counsel to senior leaders on reputation considerations, media opportunities and spokesperson strategy. 
• Build and maintain a bench of trained spokespeople and subject matter experts, and lead media training and interview preparation. 
• Prepare briefing materials, messaging and Q&A for interviews, media events, trade shows and high-visibility engagements. 
• Partner with Executive Communications on executive visibility and thought leadership, leading the earned-media and speaking-opportunity strategy. 

Job Requirement

• 10+ years of experience in public relations, corporate communications, media relations or crisis communications, with agency and/or in-house experience. 
• Proven media relations track record with national business and trade press, including securing coverage and managing difficult or sensitive inquiries. 
• Demonstrated experience leading issues and crisis communications in complex, cross-functional situations involving Legal, HR, Operations, IT/Security, Government Affairs and business leadership. 
• Experience setting PR strategy across regions in a global, matrixed organization; experience working with an international or overseas-headquartered parent company is a plus. 
• Experience managing PR agencies and budgets. 
• Proven ability to counsel senior leaders and to train and prepare spokespeople. 
• Exceptional writing and verbal skills, with the ability to turn complex business, technical and sensitive information into clear, credible messages across formats. 
• Experience measuring PR and reputation outcomes and using media monitoring and social listening tools; comfort using AI tools responsibly to work faster and smarter. 
• Strong judgment, composure and discretion in high-pressure, high-visibility situations. 
• Strong relationship-building and influence skills across functions, levels and external stakeholders. 
• Strong organizational and project management skills, with the ability to balance urgent issues and long-term priorities. 
• Preferred: experience in manufacturing, industrial, equipment, agriculture or B2B dealer-distribution businesses; experience with publicly listed companies and disclosure-sensitive communications. 
• Travel required: approximately 10–24%, including some international travel. 
• Education: We value skills gained through both education and experience. Applicants may qualify with a bachelor's degree in Communications, Journalism, Public Relations, English or a related field, or with two additional years of relevant professional experience.