Product Marketing Specialist

Last Updated Date: Feb 11, 2026

Location:

Dobris, CZ, 263 12

Company: Doosan Bobcat EMEA

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We are Bobcat. A community powered by people. Across 16 countries and 50 nationalities, we have over 2,500 employees, 300 dealers in EMEA and a world-class innovation centre that’s breaking new ground every day. We’ve been engineering powerful machines and transforming how the world works for more than 60 years. From construction to agriculture, our products make an impact. We empower people to accomplish more, and we’re proud of that. It’s our people that make it possible. We value the skill and expertise that surrounds us. As part of our team, you’ll find career opportunities that will challenge, inspire, and reward you. We believe that together we can unearth something extraordinary.

We are looking for Product Marketing Specialist to join our Bobcat team!

At Bobcat, we design machines that move the world forward. Now we’re looking for a storyteller who can turn market insight into clear, compelling communication - and help our dealers sell with confidence across EMEA.

If you’re equal parts strategist, maker, and connector, this role puts you at the center of product marketing, dealer enablement, and brand experience.

As Product Marketing Specialist you´ll play a key role because:

You’ll shape how our products show up—from positioning and messaging to brochures and dealer newsletters.
You’ll be the voice of the customer in the room, bringing real market needs into our go‑to‑market plans.
You’ll enable our dealer network with beautiful, useful materials that drive sales—at scale.

We´re looking for someone who will:

Craft and support communication strategies for Bobcat products across EMEA, grounded in customer and market needs.
Run research and competitive insights, partnering with agencies and our Marketing & Communication team.
Lead commercial literature creation (brochures, flyers, catalogues) and coordinate printing & distribution with suppliers.
Drive dealer communications, including regular e‑newsletters and webinar support.
Own invoice processing for literature and printing, ensuring accuracy and budget alignment.

What sets you apart:

Experience in project management and commercial literature development.
Fluent English; German/French (or other languages) are a plus.
Comfortable working with details, deadlines, and multiple stakeholders.
2+ years in a Marketing Specialist or similar role.
Machinery industry knowledge is a plus.

What you get in return:

Motivating salary and opportunity to career growth and salary increase.
Benefits – a contribution to pension insurance of 3% of gross salary, meal vouchers, 25 days of vacation, etc.
Hybrid work – enjoy working from home for and flexible working hours schedule.
Dynamic and innovative working environment – modern offices with fully equipped facilities.
Opportunity to become part of a global market leader.
Personal and professional growth – career development, training, and education.

At Bobcat, we support equal opportunities, value diversity of skills, perspectives and cultures and encourage applications from candidates from all backgrounds.