Marketing Specialist Social Media

Job Information

At Bobcat Company, we exist to empower people to accomplish more. Through our social media channels, we have the unique opportunity to engage with our audiences of followers, fans and customers to enhance their brand experience, support them through two-way conversation and build lifelong relationships. Bobcat is seeking a Marketing Specialist Social Media to grow our social media team as part of our broader communications department. The Marketing Specialist Social Media is responsible for growing, engaging and retaining followers, while helping convert them to loyal Bobcat fans, leads and customers.

As a Marketing Specialist Social Media, you should have command of best practices and trends in social media marketing, appreciate being creating while working with brand guidelines, and understand how to both build and convert a digital audience. In this position, you will create and execute engaging content; maintain the company's social media response and service strategy, policies and procedures; and measure and evaluate social media channels to enhance customers' experience with the Bobcat brand and its products.

Role & Responsibility

Strategic Content Creation 

• Work alongside strategy lead, digital marketers, product marketers, content producers, and trust agents to develop content in service of the brand’s strategy that educates and entertains our audiences, and creates shareable content appropriate for specific social channels and communities to both spread our brand and our content and links
• Move ideas to execution, aligning to a larger strategy and in partnership with marketers across the organization, protecting and advocating for best practices and balance of content pillars
• Explore ongoing opportunities to engage new social channels and communities to reach our target buyers, driving consistent, relevant traffic and leads from our social channels’ presence
• Develop an annual content distribution plan to ensure social media efforts are timely, accurate, valuable, and aligned with annual marketing initiatives and operating plans
• Effectively coordinate with outside departments to organize launches, campaigns, and promotions aligned to strategic content pillars, while pushing growth initiatives of our social media long-range plan
• Collaborate with internal and agency marketers to coordinate brand awareness and marketing efforts via sponsorships, influencer programs, and brand campaign activation
• Support content creation including copy and asset development by leveraging a library of existing content and creating/editing new content unique to each social platform
• Capture social-first content during company events to product photo and video posts aligned with the broader strategy, with consideration for trending ideas and differentiating content by social platform

Channel & Service Management 

• Manage the day-to-day operations of our company’s presence in social media channels and communities—including, but not limited to Facebook, Instagram, Threads, X, YouTube, TikTok, LinkedIn and emerging social media platforms—either directly or through strategic engagement of internal and external partners
• Engage and increase followers, initiate and respond to conversation, identify and nurture communities and audiences, and participate in like sites to draw fans and promoters
• Listen and engage in relevant social discussion about our company, competitors, and/or industry
• Ensure our company’s live events presence provides high visibility and professionalism that reflects Bobcat’s brand promise to our customers

Analysis & Optimization 

• Manage and provide detailed monitoring, tracking, and reporting on key metric performance of our social media efforts and of our competitors
• Analyze results to make informed decisions that will build practical standards in social media channels and service management team roles and processes
• Test new strategies, new content, and new campaigns with expertise in running social experiments, such as post-frequency tests, and then recommend refinements to our social strategy based on the results
• Uncover insights, identify opportunities and generate ideas that arise from conversations with social communities

Job Requirement

• Education: Bachelor's Degree in Marketing and/or Communications
• Minimum 2-3 years of relevant job experience
• Travel: 15% travel domestic and abroad
• Project management experience required
• Highly organized with exceptional follow-through abilities
• Customer service mindset and proven success in building relationships
• Strong interpersonal, verbal, and written communication skills, with the ability to interface professionally with individuals at all levels within the organization
• Ability to work strongly in a fast-paced, team environment
• Adept at managing multiple calendars, schedules and deadlines simultaneously

Preferred Skills & Experience 

• Copywriting experience
• Photo and/or video editing capabilities
• Experience in SproutSocial or other social media reporting and scheduling tools
• Professional experience with various social media platforms including Facebook, Instagram, Threads, X, YouTube, TikTok, LinkedIn and/or other trending and emerging platforms
• #GD