Product Marketing Specialist Sr

Job Information

As a Senior Product Marketing Specialist, you are leading the way Bobcat products are being presented across the EMEA region. You are the key person responsible for market and customer intelligence. You are responsible for 
•    Product communication strategies
•    Launch of new product to the market
•    Market research and competitive analysis

Role & Responsibility

• Product communication strategy
  •    Development of communication strategy for each product in a given portfolio – target groups, target regions, product prioritization, key messages.
  •    Support the rest of the Marketing and Communication team in executing the strategies.
  •    Close cooperation with the Product Management team on product lifetime management and supporting activities. 
  •    Represent marketing in the new product development team - actively support the cross-functional team working on new product development.
  •    Be the voice of the customer in the company, supporting communication and product decisions.
  Launch of new products in company portfolio 
  •    Development of product launch strategy for all new products entering the market in the EMEA region
  •    Project management of the product launch within the Marketing and Communication team 
  Market research and competitive analysis
  •    Serve as the key person responsible for market and customer survey methodology and consistency.
  •    Lead the design, implementation, and analysis of market and customer surveys to gather insights for strategic decision-making.
  •    Ensure the consistency and reliability of survey data collection methods across various projects and initiatives.
  •    Act as the primary point of contact for market intelligence within the company, providing insights and recommendations based on market trends, competitive analysis, and customer feedback.
  •    Responsibility for the regular Market Intelligence newsletter and further sharing 
  •    Development of competitive analysis for products in the Bobcat portfolio across the EMEA region in cooperation with the Product Management team

Job Requirement

• Education Required: Bachelor's degree in Marketing
  Experience Required: 
  •    5+ years of Product Specialist or Marketing Specialist experience.
  •    Machinery industry knowledge is a plus.
  •    Language skills: Proficiency in English is mandatory; German/French or other languages will be a plus.

  Travel Required: up to 30%
  Knowledge & Skills
  •    Proven project management skills.